There are more and more new drink companies on the market. People are often tired with an office job and decide to start their own business. It’s a brave and often a good decision but it’s not always easy. Only a few among the best beverage brands have succeeded almost instantly, like the Redbull wholesale or KABISA Energy Drink by Mutalo Group, but many of them really struggled for some time before they managed to win the market. If you take a look at the list of companies in Mozambique from a year ago – probably half of the brands are still completely unknown. What’s the key to success? Well, there is no definite answer to that. Some of the beverage importers say that when they try to decide which brand should be brought to the market, one of the most important features is the quality of the product. There’s plenty of cheap options available but not so many with an attractive quality to price ratio. The majority of the American drink brands from the energy drink sector are really similar to each other – this calls for some innovation! Many African distributors became interested in KABISA – an energy drink containing only natural sugar with no artificial sweeteners or colorants added. From a novelty, it quickly became one of the favourite energy drinks in Africa and one of the most popular sports drinks in Egypt. It has a trendy design, great quality, unique taste and a moderate price – it turned out to be an ultimate combination.If you want to be successful on the market, you should offer an outstanding product – something special. There is no need to repeat the same ideas all over again – it pays off to create something new, fresh and different.